Overview
Cut To is a podcast on world cinema — conversations about films that most people haven't seen but absolutely should. I built this before podcasting was a content strategy. It started as a passion project, grew into a real audience, and became one of the things I'm most proud of making.
Co-hosted with Viru, Cut To covers films from Iran to South Korea, Argentina to Romania — the stories, the directors, the craft. Not Hollywood. Not Bollywood. The rest of cinema.
Listen on BingePods →What It Became
- 85+ episodes covering world cinema across 30+ countries
- 12K+ loyal listeners — built entirely organically, zero paid promotion
- 4.8-star average rating across platforms
- Featured on Spotify's recommended podcasts for film lovers in India
- One of the few Indian podcasts dedicated to international arthouse cinema
What I Learned
Building Cut To taught me more about audience building than any marketing role. When you have no brand behind you, no budget, and no promotional machinery — just the content — you learn exactly what makes people keep coming back. That's the foundation of everything I do now.