Overview
Experience Commerce (now Cheil WW) is one of India's leading digital marketing and commerce agencies. Working here meant operating at the sharp end of digital — where brand storytelling and performance marketing had to work as one.
Roles & Responsibilities
- Operated at the intersection of content strategy, digital marketing, and brand storytelling; managing end-to-end creative and content delivery for Lenovo and Tata Soulfull.
- Designed and executed content strategies across the full digital ecosystem — Facebook, Instagram, YouTube, Twitter, Snapchat, and owned brand channels.
- Built and mentored multidisciplinary digital teams across copy, art, ORM, and business; creating a culture of craft within a fast-moving agency environment.
- Developed brand and product campaign frameworks that integrated paid, organic, and community-led content into a single coherent narrative.
- Led content ideation, scripting, and production for video — from short-form social to long-form brand films.
- Managed ORM and community management strategies; translating consumer sentiment into actionable content and brand response frameworks.
- Delivered end-to-end client servicing across multiple stakeholders; from brief to board-level presentation.
- Contributed to building digital properties and content hubs; guiding content architecture, tone of voice, and editorial calendars.
Award Winning Work
