Overview
22 Feet Tribal WorldWide is the digital and social arm of DDB Worldwide (now part of the Omnicom Group) in India. Working here meant being inside one of the most creatively ambitious agency networks in the country — handling some of the most recognised brands in the world.
Roles & Responsibilities
- Led integrated creative strategy and content innovation for India's most recognised consumer and technology brands across digital, social, retail, in-store, and platform-native formats.
- Developed 360° campaign systems from brand idea through to channel execution for McDonald's, Volkswagen, Puma, YouTube Creators, Disney+Hotstar, Godrej, and Club Mahindra.
- Built and led cross-functional teams across copy, content strategy, design, platform specialists, and production.
- Translated complex briefs into scalable creative platforms built to travel across ATL, BTL, digital, and social without losing coherence.
- Established content frameworks for always-on social and editorial; moving brands from campaign thinking to platform thinking.
- Owned creative evaluation, feedback loops, and quality governance across multiple concurrent client accounts.
- Led new business pitches and contributed to agency growth with strategic rigour and executional clarity.
- Worked closely with UI/UX and tech teams on digital-first asset builds.
Work Showcase
Award Winning Work
EatQual
McDonald's India — A campaign built around a redesigned burger box that could be eaten with one hand, making McDonald's accessible for people with upper limb disabilities.
View award ↗Drive Thru Codes
McDonald's India — Recognised at Kyoorius for integrated creative innovation in digital and social marketing.