About
Led 360-degree marketing for Metro Brands Limited — one of India's largest footwear retail companies with 1,000+ stores pan-India. Drove integrated ATL and BTL campaigns across Metro Shoes, Mochi, and allied brands, while managing agency partners, production workflows, and retail marketing operations end to end.
Key Work
- Launched Biofoot — India's first-ever orthotic footwear brand. Led consumer positioning, brand identity, and retail launch at Metro House, Mumbai.
- Drove seasonal ATL and BTL campaigns across 1,000+ stores pan-India. Managed integrated production workflows, budgets, and agency partners end to end.
- Led brand strategy, communication hierarchy, and omni-channel retail marketing across a large, multi-city store footprint.
